G Man, Author at InStoreOnly

A frazzled cartoon café owner in an apron shouts through a megaphone at a giant smartphone, on whose screen a cheeky green gremlin hides the owner's burger photo behind its back while passers-by scroll their phones without noticing

Social Media Isn’t Enough: Why Your Business Needs to Be Discoverable Elsewhere

November 3, 2026
4 mins read

A cartoon venue owner in an apron relaxes in a hammock between two trees with a cold drink, while a cheerful little robot with a calendar on its chest pins a taco picture to the board by the door and a line of happy locals walks inside

The Power of Set-and-Forget Weekly Promotions

November 3, 2026
4 mins read

A cartoon local shopkeeper in an apron stands outside a charming little shop, aiming a slingshot loaded with a wrapped gift at a towering, grumpy giant made of brown cardboard boxes, while neighbours cheer from the shop window

How Can a Local Retailer Compete with Online Giants?

November 3, 2026
4 mins read

A cartoon café owner in an apron holding a coffee cup and a customer holding a shopping bag are squeezed together inside a giant cast-iron lemon press in a cosy café, sharing a wry, sympathetic look as juice drips out below

The Cost-of-Living Squeeze: Customers Are Spending Less, Businesses Are Paying More

November 3, 2026
4 mins read

A cartoon shop owner in an apron and a flowing coral cape beams a giant spotlight into the dusk sky, projecting a glowing lightning-bolt signal, as locals run happily down a terrace-lined street towards her shop, one with a pram and one on a bike

Flash Deals: Fill Empty Tables and Move Stock Fast

November 3, 2026
4 mins read

A cartoon split scene: on the left, a trivia host and a lively band perform in a cosy pub to an empty room with one sleepy dog and a tumbleweed; on the right, bored neighbours slump in the lit windows of the terrace houses across the street

Your Pub Has Something Happening Every Week — Does Anyone Know About It?

November 3, 2026
4 mins read

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